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The CMO Struggle: Navigating Relationships with Ad Agencies and Internal Stakeholders
How to maximise UGC: A guide for brands
User-generated content (UGC) is a powerful tool for building trust, authenticity, and engagement on Instagram. When followers create content featuring your brand, it feels more genuine and helps foster community and credibility. Here’s how brands can leverage UGC effectively on Instagram.
Encourage Followers to Share Their Experiences
- Create a Branded Hashtag: Make it easy for followers to tag your brand with a unique hashtag.
- Host Contests or Giveaways: Inspire followers to post about your brand by running a contest where the best UGC wins a reward.
Showcase UGC Regularly
- Feature UGC on Your Feed and Stories: Regularly feature UGC on your profile to show appreciation for your followers and encourage others to participate.
- Add UGC to Highlights: Create a “Customer Love” highlight to showcase UGC that future followers can view at any time.
Connect with Micro-Influencers
- Work with Everyday Influencers: Regular customers who have a modest following can provide relatable, impactful endorsements of your brand.
- Encourage Honest Reviews: Allow influencers the freedom to share genuine opinions for authenticity.
Use UGC in Ads and Campaigns
- Get Permission: Always seek consent before using UGC in ads or larger campaigns.
- Showcase Real Experiences: Ads featuring UGC often perform better as they provide a real-life context that appeals to new customers.
In conclusion
Leveraging UGC offers brands the chance to connect with their community authentically. By encouraging, curating, and sharing customer content, brands can build trust and foster genuine engagement.
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