Marketing Strategy

The role of the Chief Marketing Officer (CMO) has undergone a dramatic transformation in the digital age. CMOs are no longer just responsible for overseeing advertising campaigns; they are now expected to be strategic leaders, data analysts, customer experience champions, and technology integrators. This expanded role brings with it a unique set of challenges, particularly when it comes to managing relationships with external ad agencies and internal stakeholders. This article explores the complexities of these relationships, examining the key reasons why CMOs struggle to maintain effective partnerships and offering insights into how these challenges can be overcome.

Private banking has traditionally been characterised by its exclusive and personalised services, catering primarily to high-net-worth individuals (HNWIs) with a suite of financial offerings such as investment management, tax planning, estate planning, and exclusive lending options. The core objective has always been to provide tailored financial solutions to address the complex needs of wealthy clients and assist them in growing and preserving their wealth.

Adapting marketing strategies to the generation shift in wealth management. How to address the new generation of 1% UNWI?