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The CMO Struggle: Navigating Relationships with Ad Agencies and Internal Stakeholders
Mastering Instagram's algorithm. A strategic guide for Creators; Founders and Brands
Instagram's algorithmS revolve around user engagement to drive visibility. For the moment at least. It's designed to surface content that resonates, and every content type comes with unique rules. Here's your go-to strategy guide.
Understand the Algorithm Basics
- Instagram's algorithm relies heavily on meaningful interactions. For Creators, Founders and Brands it is crucial to understand the unique criteria for each content type.
- While Feed prioritises Relationships; Stories will favour immediate interactions. On the other hand, Reels focus on Trends; and Explore is all about Discovery.
Boost Engagement Across Content Types
Each content type is optimised differently:
- Feed: Focus on quality visuals, well-crafted captions, and a consistent posting rhythm. The Feed is about sustained engagement.
- Stories: Interaction tools like polls and questions work best. Instagram’s algorithm rewards immediacy here, so lean into quick and interactive content.
- Reels: Think short, trendy, and impactful. Captions can make a difference, and relevant hashtags amplify reach.
- Explore: The Explore tab promotes trending and visually appealing posts, so use high-quality visuals and tap into relevant tags and timely trends.
Tips for Each Content Type
- Feed: Craft posts that reflect your brand’s voice and offer value to your audience. Consistency is key.
- Stories: Use Stories as a platform to interact directly. Polls, quizzes, and stickers help create a community feel.
- Reels: Stay updated on current trends but remain authentic to your brand. Short-form videos are ideal.
- Explore: To make it to Explore, use captivating visuals, tags, and trending content formats that align with user interests.
Conclusion
To conquer Instagram’s algorithm, focus on genuine engagement, diverse content, and strategic posting across each format. With consistency, creativity, and an audience-first approach, you can maximise reach and impact on Instagram
Our prism for 2025
The future of Content, Commerce and Community Engagement.
The Instagram landscape is set to evolve in 2025, transforming the way brands engage audiences. From short-form video dominance to a surge in community-centric and user-generated content, here’s a roadmap for brands to thrive in the coming year.
Stay tuned for more.
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