The Complete List of Branding Services & Deliverables

Branding Services and Deliverables can be rather confusing.

With this paper, we will make it more approachable. 

Today, we will help our fellow founders understand what they should have and they simply do not need as young entrepreneurs. 

You might end up asking yourself: I am buying a logo; a brand strategy; a brand identity.

"It's OK to feel confused about the vast array of possibilities around Branding. "

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What are Branding Services?

Branding services are provided by professional Branding Agencies to help entrepreneurs develop and improve their brand identity. This involves defining and communicating the unique characteristics, values and personality of a brand. 

The Aim: Establish a Strong and Recognisable Presence in the market. 

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Our Process:

Discovery Session

The Discovery Session helps us to get an understanding of your business.
The license to exist on the market. 
The actual reason why you decided to launch this idea in the market. 
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• Who Needs This? 

Everyone. it is a crucial moment to be sure everyone in the team in onboard with your project.

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Market Research

We operate this step on two levels:

1. Industry wide
2. Geographical

Imagine you are in the Bio-Wine business. We will research all branding elements within the industry as well as your region. How do you compare with your neighbour. 

This will help us to drive decision later on the branding process.

• Who Needs This?

Small & Medium Businesses & beyond. This is a good practice to perform market research every time you are launching something new.

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Competition research

• Who are your competitors?
• What are they doing well?
• What are they doing poorly?
• Do you like how they look?
• What do they offer compared to you?
• Why would people choose you over them?

However, it can be pretty difficult to compare brand strategies unless your competitors have something publicly available.

To deep dive, we added a layer of Artificial Intelligence to help you analyse the competition’s strategy and positioning.

Searching for your competition is not only for copying purposes; it’s also to analyse the differentiators you can use based on existing products out there. As long as you learn something from this step; it remains a valuable service to add. 

• Who needs this?

Everyone, it's healthy to know against who you are competing. 

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Brand Naming:

Every organisation needs a name.

• Owners names/name (Adidas, founder Adi Dasler)
• Ingredients (Coca Cola, coca leaves, cola berries)
• Metaphor (Nike, the Greek Goddess of Victory)
• Shortening (Intel, short for integrated electronics)
• Location-Based Names (Brooklyn Brewery)
• Compound Words (Facebook, combining ‘face’ and ‘book’)
• Playful Names (Ben & Jerry’s, ice cream chain)

These days, a name means less than it used to.

However, Nike would’ve been nothing without their branding efforts and marketing spend.

Naming is tricky business, and having a catchy name gives you great brandability when it comes to domains, social media handles, slogans etc.

But, it’s not the end of the world if you can’t get the “perfect name.” Perfect Naming is unachievable.

It's not only the Name that will made the brand. It is its personality. Like you and us. 

Once you have a name, you can work on your branding to build brand equity, and suddenly your brand name will blossom.

• Who Needs This?

Again, everyone needs to perform this exercise. Naming something is giving it its own identity. 

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Brand identity design

This is the part where most people assume it's all about when we speak about branding. 

The logo. But Not Only!

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Here, you have to keep it in a holistic way.

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It is your visual language across all brand touchpoint.

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Touchpoints being for example: your shop; your social media profile pictures; your email signature; the jingle of a radio commercial; the tone of voice you use while writing; speaking; even the colorimetric of your videos. 

Your branding isn’t just the visuals that people associate with your business.
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That’s your brand identity design.

Your brand identity gives people an easy way to identify you, and therefore, it should always be handled professionally & consistently.

• Who Needs This?

Again everyone who is involved in building a consistent and meaningful brand. Your Brad Identity is the WHO you are to the world out there.

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Brand Audit :

Research and analysis

• Reviewing brand documents, such as brand guidelines, style guides, and marketing materials
• Analysing brand performance data, including market share, customer feedback, and sales metrics
• Assessing competitors’ branding strategies and positioning to identify opportunities

Brand identity assessment

• Evaluating visual elements of the brand, such as the logo, typography, and colour palette
• Assessing messaging and tone of voice across various touch points to ensure consistency
• Examining brand positioning and unique value proposition

Brand perception analysis

• Analysing customer feedback, online reviews, and social media mentions to gauge brand perception
• Conducting surveys or focus groups to gather insights about customer perceptions
• Assessing brand reputation and sentiment analysis to understand how the brand is perceived by the target audience

SWOT analysis

• Identifying the brand’s strengths, weaknesses, opportunities, and threats
• Evaluating how the brand can leverage its strengths, address weaknesses, capitalise on opportunities, threats

Recommendations

• Providing recommendations for improving brand positioning, messaging, and visual identity
• Developing an implementation plan with steps to address identified issues and capitalise on opportunities
• Creating a timeline and assigning responsibilities for implementing recommended changes

Auditing your brand materials will give you insights on who you are and how you are perceived out there. 

• Who Needs This?

Large established businesses with a wide array of branding assets. Auditing is analysing what already exists; hence start-ups may focus on other topics before running a brand audit. 

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Customer persona development

Customer persona development involves creating detailed profiles of your ideal customers based on research and data.

These fictional representations capture key demographic and psychographic information, such as age, gender, location, interests, values, motivations, and pain points.

By understanding your  audience, you can craft effective marketing strategies,

enabling you to tailor messaging, create relevant content, and design products that resonate with these customers.

Persona development also aids in empathising with customers, enhancing customer experience, and making data-driven decisions to meet their needs effectively. In depth approach is also proposed in our Marketing Fundamental Package. 

• Who Needs This? 

Everyone launching a company, a project, a business needs this! It's a mandatory.

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At BeeHives Marketing - What do we propose as key deliverables?

Brand strategy

• Brand Values
• Brand Mission
• Brand Story
• Brand Positioning
• Brand Messaging
• Brand Voice

Brand identity design

• Brand Name
• Logo
• Logo Usage
• Colours
• Typography
• Brand Guidelines

Stationery design

• Business Cards
• Letterheads
• Compliment Slips
• Invoices
• Quotes
• Proposals
• Contracts
• When needed: Packaging Mockups

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