Stellantis

Brief

Take the lead on the migration project from Oracle CRM to Salesforce Marketing Cloud. Besides, we would like to continue to grow the agency team. Could you scout, train and set-up the agency CRM team? 

• Apprehend the AS-IS system;
• Identify bottlenecks in Way of Working;
• Solve them & Enhance the Agency process;
• Daily connection with CRM manager;
• Brief, Test & Learn & Improve

Approach

Our approach as been to swiftly shift from the legacy system to become as fast as possible efficient on the new environment. 

In parallel, we scouted and recruited the most capable crew for the agency.

Finally, we test and learn the new way of working to enhance the deliverability of the marketing automation campaigns for the FCA brands (Fiat ; Fiat Professional; Alfa Romeo; Abarth; Jeep). 

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Client

The group built from the merger of FCA Automotive & PSA is now the market biggest pool of automotive brands. With brands ranging from Fiat & Opel to Alfa Romeo & Citroën.

The consortium is the perfect mix of Northern and Southern environment in its way of working. 

Results

We delivered a new way of working for the newly created CRM team at the agency while continuing the launch of marketing automation campaigns including Product Launches.

In conclusion:

• A crew of 3 experts has been built;
• The production lead time reduced by 2;
• The volume of emailing send-outs doubled.
• Set-up plug and play for the other brands of the group. 

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