Around Mrs O - Branding

Brief

Around Mrs O, the Belgian fashion luxury knitwear brand asked us to coordinate their marketing and brand initiatives. The founder, Séverine asked us to relieve her from the daily marketing operations while keeping the brand consistency in mind. 

• Branding
• Marketing Strategy
• Marketing Coordination of partners
• Point of Sales management and consistency with the brand
• E-Commerce support and management

Discover the Brand Universe on its Instagram and Website. 

Approach

As young entrepreneur, Séverine asked us to help her in the marketing. She wanted to free some time from her agenda to focus on her core-business. The creation of these marvellous cashmere pieces. 

"There is only 24 hours in a day and I cannot run the business, manage the sales, negotiate with stores while creating my Social Media Calendar." 

A smart approach has indeed been to carefully select ONE key partner to handle the marketing strategy and to focus on the collaboration with the key partners. Allowing Séverine to handle the production and coordination of the business.

In order to remain aligned, we set up a close relationship with her and the brand's partners in order to keep the necessary consistency and purpose of the brand. 

Client

Sharing your client's values is of course an added value; this is why we have been able to closely collaborate with the brand. A brand with a passion for long-lasting products and luxurious wool.

The main motto of the brand is :

‍"Crafting knitwear that will be passed from one generation to the other".

The strong engagement of the brand into supporting her partners is also a value we share. 

Results

As a result, we observe a stronger and more consistent brand. Efficient spendings in the brand's marketing efforts, while keeping up with high quality knitwear.