Fédérale Assurance

Brief

We want to streamline the content creation process following our Brand revamp.

• Digital Transformation
• Processes Automation
• Content Assessment
• Content Strategy
• UX / UI adaptation
• CMS web-edition & technical support
• Search Engine Marketing coaching

Approach

Assess the AS-IS ecosystem.

We navigated through and interviewed our main stakeholders to evaluate the status of the environment. 

Based on our findings, we reviewed the existing content and how we could improve it. Considering the necessity to evolve within the frame of the existing technological structure. 

Content Evaluation.

Most of the content was well written, however few elements were not fully aligned with the SEO best practices. 
We therefore took the corrective measure to enhance the SEO scoring of the website.

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Consider the elements you can use ; improve ; adapt. 

To successfully deliver our scope, we had to consider the ecosystem we were working with. Technological stack was rather fixed and needs attention. However, we fixed most of the technological issues using consistent way of working. 

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Design the new way of working & automate it.

To fully support the team, we designed a new way of working based on their current expertise and technological environment.
Besides, we also automate most of the process to streamline the workload of the teams. 

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Client

More than 100 years insuring entrepreneurs both in their professional and private life. 

The client is a renowned insurer for the construction sector; they offer a wide range of insurance products and services to their customers.

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Results

We prioritise the 78 website touch points in terms of business priority and implement the content creation process. 

Implement digital new way of working.

Set up Automation processes. 

Improve Search Engine Marketing efforts and results. 

Enhanced the User Experience of the website. 
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All this without requiring costly developments and tools. 

This is Efficient Marketing.

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