Social Fundamentals

As influencer marketing matures, brands are shifting their focus from mega-influencers to smaller, more engaged micro and nano-influencers. Here’s why this trend will continue to be valuable in 2025 and how brands can benefit from it.

User-generated content (UGC) is a powerful tool for building trust, authenticity, and engagement on Instagram. When followers create content featuring your brand, it feels more genuine and helps foster community and credibility. Here’s how brands can leverage UGC effectively on Instagram.

With Instagram’s influence comes a responsibility to create content that promotes mental wellbeing. Digital wellbeing involves conscious choices that protect users’ mental health and foster a positive online experience. Here’s how brands and creators can prioritise digital wellbeing in their Instagram content strategy.

Instagram is evolving, and so is the way users engage with content. One of the most notable shifts is the rise of niche communities specific groups united by unique interests, values, or causes. For brands and content creators, building a niche community provides a more engaged, loyal audience that can drive deeper connections and long-term growth. Here’s a guide on best practices for fostering these smaller but highly active communities on Instagram.

The Instagram landscape is set to evolve in 2025, transforming the way brands engage audiences. From short-form video dominance to a surge in community-centric and user-generated content, here’s a roadmap for brands to thrive in the coming year.

Instagram's algorithmS revolve around user engagement to drive visibility. For the moment at least. It's designed to surface content that resonates, and every content type comes with unique rules. Here's your go-to strategy guide.